DemoPulse
Demo performance analytics

Your demos are pipeline. Measure them like it.

DemoPulse picks up every recorded demo from Google Workspace, audits it against a sales-engineering standard, and writes the score and coaching straight onto the CRM opportunity. Your SEs never have to open the app — they just get better.

+3.5 pp
win rate per +5 demo score
6 days
cut from demo-to-close per +5
0 clicks
for the SE — capture is automatic

The loop runs without you

DemoPulse is the processing, metrics store and dashboard layer. Everything either side of it — recordings, transcripts, CRM records — flows in and out automatically.

1 · Capture

Google Workspace hands over the Meet recording, the transcript and the calendar invite the moment a demo ends.

2 · Audit

Every demo is classified, mapped topic by topic and scored on pacing, bridges, technical accuracy and delivery.

3 · Write back

Demo score, red flags and the coaching summary land on the matching CRM opportunity automatically.

4 · Improve

Dashboards, streaks and leaderboards turn the scores into a visible improvement curve for the whole team.

Better demos, measurably

Demo score is modelled directly against two outcomes your board already tracks.

Close rate
25.5% → 46.5%

Moving a team from a demo score of 55 to 85 maps to a 21 point win-rate gain.

Sales cycle
68d → 32d

36 days shaved off first demo to closed won across the same range.

Modelled from historical demo data — a statistical target, not a guarantee.

Built for sales engineering

A real audit method

Demo mode classification, topic mapping, tirade detection, “So What?” bridges and verified technical accuracy — not sentiment scoring.

Metrics that persist

Every demo becomes a stored, comparable record: score, flags, topics, speaking share and the deal it belongs to.

Peripheral tools wired in

Workspace in, CRM out, Slack alongside. DemoPulse is the engine, not another place to log in.

Connects to what you use

Two-way sync with your CRM, automatic capture from Workspace.

View integrations
Google WorkspaceSalesforceHubSpotPipedriveMicrosoft DynamicsSlack

Improvement, made a game

Scores alone do not change behaviour. Levels, streaks, badges and weekly challenges do — and everyone is ranked on how much they improved, not who got the highest number.

Levels & XP

XP for every audit, weighted by your own improvement.

Streaks & badges

Clean-demo streaks and milestones like Zero Tirades.

Team leaderboard

Ranked by score gained over the period.

Audit your next demo in about a minute

Drop in a recording or connect Workspace and let it flow on its own.

DemoPulse — demo performance analytics for sales engineering.Sample data shown throughout.